In our country, the development of corrugated display is still in its infancy, around 2000 began to appear in the domestic market, then quickly swept the city in some coastal economically developed large supermarkets, shopping malls and other places. After 2002, corrugated display all over the country, in the large and medium-sized supermarkets, shopping malls are widely used, stacked promotions, variety of goods, can see every kind of corrugated display, its style has changed from a single console to display cabinet, wall mounted, Duitou etc. style, and with its unique and strong visual impact effect, become a major retail advertising media and the promotion of the new third promotions.

Paper display rack

Corrugated board is a diversified development direction.

China is the largest producer of corrugated cardboard, cardboard production ranks second in the world. However, China's production of corrugated cardboard is mainly used for the packaging of goods, rarely develop other products, and foreign developed countries have long corrugated cardboard from a single box, to the development of diversified products. The use of single board, so that the huge output can not be digested in a timely manner, serious excess production capacity, therefore, the diversification of cardboard products for the development of paper packaging enterprises strategic transformation is particularly important. At present, the corrugated cardboard products in addition to a variety of paper display, paper boxes, paper furniture (tables, chairs, etc.) and paper construction (pet house, etc.) there are a small number of Companies in R & D.

Corrugated display stand is the highlight of innovation and development of carton Enterprises

In the face of today's market products more and more serious homogenization of the phenomenon, resulting in more and more intense price war, enterprises only take innovation, differentiation of the road, in order to get rid of the plight of the industry, to create the greatest value. As a kind of high value-added corrugated cardboard, corrugated display rack is more and more concerned by the carton manufacturers. Shanghai foreign trade Jielong color printing factory in order to adapt to the domestic market of high-grade printed packaging requirements, the introduction of Ai Xicui board production line. Since the production line put into operation, change the passive situation of micro corrugated packaging products has been dependent on foreign imports, the production of POP display, paper toys and stationery box, beautiful, environmentally friendly products welcomed many well-known enterprises at home and abroad, such as Johnson, Disney, Cadbury enterprise company, Wangwang group, Kangshifu, Procter & Gamble the company, Kfc Corporation, have single delivery requirements.

Competition in the industry has led to the development of corrugated display rack

The domestic corrugated box industry competition is fierce, the rising prices of raw materials, lack of corrugated box prices continue to decline, the conventional product profit has been close to the bottom line, should be through the development of corrugated cardboard products extend out of a carton of enterprise development characteristics of the road. At present, the domestic corrugated cardboard boxes in addition to the packaging industry, the extension of the exhibits such as paper boxes, paper shelves and other small quantities, it is difficult to form a scale effect. In this regard, a number of carton factory to adjust the product structure, the use of their own advantages and technical advantages of equipment, specializing in the production of corrugated display rack, hoping to generate more profits. According to incomplete statistics, the domestic production of corrugated paper display professional more than and 150 enterprises, mainly in Shanghai, Shenzhen, Beijing, Zhejiang, part of the city, some carton factory also use their own advantages for customers to solve some of the overall package design of corrugated paper display, but there is a certain gap or in the quality and professional with professional manufacturers.

Corrugated display rack will become the terminal sales market indispensable advertising carrier

At present, the rapid rise; and the rapid development of the supermarket has already spread all over the country one level and two level city market, and occupy the coastal areas of the three level and four level city market, become the main terminal sales market. People in the increasingly rapid pace of life and the formation of a "one-stop" Customs of the case, supermarkets provide a large number of high-quality low-priced goods and good shopping environment with the advantages of large-scale operation for the vast number of consumers, has been firmly establish the dominant position of commodity sales terminal.

The use of corrugated display rack can achieve the following purposes:

The formation of market momentum, due to the corrugated paper display makes extensive use of propaganda, can form a great in strength and impetus blast waves in the entire store; implementation of psychological suggestion, corrugated display with the characteristics of simple, portable, are repeated in the same store, therefore, often gives people a strong psychological hint to occupy the market; strengthen communication and interaction corrugated paper, display has simple and lively form, in the design of simple and eye-catching, rich visual effects, and its shape and text easy to understand, easy to read, with interesting and good intuitive aesthetic effect, therefore, the corrugated display shows good affinity, and therefore the customer and full communication.

Corrugated display rack will be the terminal sales market indispensable advertising carrier, its domestic development prospects are very optimistic.

Although it is still in the stage of development, but with the rapid development of modern commodity retail industry and the increasing global environmental protection, the market will be more and more big. Now, more and more paper packaging enterprises, it will be regarded as a new economic growth point in human, material and financial resources to increase investment. Some experts predict that in the next few years, the corrugated display will usher in the development of the spring, there may be another major category of packaging products in addition to corrugated cardboard boxes.

The future of paper display

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