Design and production of advertising is cultivate advertising theory and skills, in the press and publishing, film and television media advertising departments, advertising companies, enterprises and institutions engaged in advertising management, advertising creative design, advertising and advertising market survey analysis and marketing of high level talents.

The design and production of advertising is good or not, which plays an important role in the accuracy of the visual communication information. The ultimate goal of advertising is the pursuit of advertising, and the effectiveness of advertising, the key lies in the success or failure of advertising design.

With the rapid development of the real estate industry, interior decoration industry and other industries, the number of all kinds of home decoration companies is also increasing, and the demand for talents in advertising design and production is increasing rapidly. The design industry will become the main force to improve people's living standards in the future, especially in the rapid development of today's society, the industry needs to design talent.

Design and production of modern advertising is based on the task of enterprise marketing objectives and advertising strategy, through the artistic expression of fascinating, clear delivery of goods or services and accurate information, establish a brand image to help sales and corporate image.

In the future, the demand for professional and technical personnel of visual communication design will be more and more large, and has a broad employment prospects. However, the need for the community is a real understanding of the meaning of design and artistic environment advertising design and production master.