Product display cannot do without display shelf, display shelf and custom, must go through professional design in order to better present the goods selling point, here, Xiaobian and discuss: how much is the height of display gold size?

First of all, we must understand a few basic principles: display reach principle; to put the product in the consumer the most convenient and easy to take place, according to different main consumers of different age and height characteristics, effective display. Such as children's products should be placed below 1 meters.

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1, one meter six display is the most suitable for Chinese height.

2, the first layer and the second layer of the product is the most important place to display, the height of the eye to the chest, but also the first glance to see the height of visitors. These two layers of high profit products into the region. This is the embodiment of the principle of reaching.

3, third, the four layer should be placed low profit, large volume, heavy goods.

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One meter six display frame size is the height of gold let us through some data to verify it! According to relevant research statistics:

The first eye: the height of the eye to the chest

38% of consumers get what they want the main product A will go to the next category project.

Second eyes: chest to waist

According to this example, 55% of people took the main product A and the main product B after leaving the show stand of consumers to buy a taste of less than C, D after leaving.

Third eyes: below the waist

Only a very small number of consumers will be seen on the bottom of the other flavors, in fact, only 14% of consumers to see the bottom of the E products in such a way of display, how can all the taste of good sales?

In the second example displays, consumers first watch products is usually not buy the taste, but the worst condition but also make consumers see the taste, but the best condition is they want to try to look at the taste and then buy.

If consumers still want to buy the two flavors of the main product A and B, it is more convenient for consumers in the form of the second kinds of display, because we can put more inventory in the lower layer of the display to avoid out of stock.

This is only to increase the overall purchase rather than replace the original product. However, the display of exquisite design and production of the display, are customized, according to the average height of the customer, preferences and so on to design the size of the display frame, not with the general display rack to face all products.