Outdoor advertising inkjet T brand advertising, roof advertising, wall advertising, bus advertising, three sides of advertising, advertising signs, real estate advertising, such as outdoor advertising. Accompanied by a beautiful outdoor advertising inkjet, is a landscape painting. Such as the Internet, which is referred to as high frequency words, big data seems to have become the language of the people, has been frequently mentioned. It is estimated that the world's data storage capacity this year has reached 1.2 zettabytes, if these data will be stored in the disc and can be stacked up between earth and the moon were stacked 5 piles, and almost all of the data (98%) are digitized, and ten years ago, only 1/4 of the data is digital the.

"Data" is the ability to transform a thing into a measurable digital form and apply it to large data. Today, not only can the text data, such as human relations (Facebook), emotional (micro-blog and Twitter) can also be data. Our data of their own behavior, walking, etc., and even our genetic information has been reordered, into the form of data. For the advertising industry is no exception.

All along, the outdoor advertising inkjet industry will be a large number of information transmitted to the audience, the performance is very good, but the arrival of the era of big data, may have an impact on this situation. Before, when advertising design is facing the public, rather than specific individuals, advertising for the public design understandable. However, the era of big data is no longer transmitted to a large number of information, but through the analysis of large data forecast, according to personal preferences and requirements, tailored for individuals. In the past, we can predict according to the experience of skilled advertising advertising how to design feasible, how not feasible. In the era of big data, these predictions will be replaced by a large number of facts and data. It will also change the way companies work and influence their decisions.

At the same time, from the traditional point of view, the price of outdoor advertising licensing is mainly determined by the location of the. Today, with the development of big data, big data is likely to be useful for outdoor media pricing and effectiveness of the measurement system. Of course, this is not to deny the specific geographical location of the specific ads released its obvious good results. However, the effectiveness of the outdoor measurement depends on the attention of outdoor media, this is not very mature, however, with the popularity of smart mobile phone, we have a data acquisition device can be widely used, it makes it possible to collect data more effectively. Smart phones can track our location, so you can track a particular day of the day, or a day of the week, how many people will pass through a billboard.

This method of measuring potential concerns may be much better than the methods currently used, and it makes the pricing of billboards more accurate and flexible. In the future, we may be able to wear augmented reality devices, such as Google glasses, these are excellent visual tracking device.

Although China's outdoor advertising market is fragmented, integration may be the important content, along with the advent of big data, the market may be a new intermediary force, they can use big data tools for the fragmentation of the outdoor advertising market with better and more objective measurement.