The exhibition industry is facing new challenges, which are manifested in the following two aspects:

First of all, enterprises are facing increasingly fierce competition, reducing interest has become a key to the market. According to the experts' experience, the market of the exhibition industry depends on the economic situation. Boom, the company has a more relaxed budget, large and small exhibitions are happy to participate in, but also requires luxury booth, pocket money seems inexhaustible. However, when the economic downturn, will have to be uncertain, timid, even participate in the exhibition, not extravagant, the layout had to yinloujiujian. From the general situation, enterprises in the exhibition is tightening spending, so many enterprises have taken the strategy is to give up the small lose a pawn to save a castle, the exhibition focused on human resources in the large exhibition.

Second, other media rapid development, the company has a variety of information and contact with the outside world broadcast channel, so a certain representative point of view, since the enterprise can transcend time and space through the computer network, contact with anyone, it is not certain as before non participating exhibition but, in other words, compared with those in the electronic media, from the "market" the exhibition seems to be behind the times.

What is the future of the exhibition industry? Optimistic about the industry made a strong argument, this is the kind of manufacturers and the audience face to face targeted contact and exchange. The people through the conversation, but also through non-verbal communication, mutual understanding, build trust. This kind of communication is entirely different from each other, so it is easy to achieve results. This is the exhibition can not be replaced by the advantages of some high-tech products or services in particular professionals need to personally explain and demonstrate to customers, to participate in the exhibition is particularly important.

But the above two aspects of the challenge is the objective existence of the exhibition must actively adapt to these changes, the use of effective countermeasures, ability to stand in an invincible position. Many experts to discuss, the common opinion is that the exhibition role must be redefined to participate in the exhibition and the entire enterprise public relations, the image of the enterprise to establish and publicize combine, to take all possible measures to reduce the cost. These principles are embodied in the design and construction of the booth. Booth design should reflect and strengthen the corporate image, reflecting the spirit of enterprise. The exhibition is no longer a stall selling goods, should not be isolated presentation of individual products, but a product as the carrier through means of the whole enterprise integrated display, ability, quality. In addition to the introduction and promotion of their products, these means also include a wide range of information communication, communication, advertising, public relations and consulting, etc.. So that the audience in the solution of the product at the same time, but also to a certain extent, deepen the impression of the enterprise. Therefore, in the booth design and construction, we should focus on the center, do the following:

Make full use of all possible factors, for example, booth formation, data, sound, light, color and other decorative items, from time to time to give the audience with freshness, soothe the curiosity, interest him in the booth, and then talk with the wishes of the exhibition. The design of the booth to emphasize individuality, at the same time in space and atmosphere can make people convenient to talk, if this is "hidden but beautiful spot" feeling, but it seems that ideal bustling, supporting the use of booth elements should also help to enhance the conversation staff persuasion, so that customers can instantly. Repeatedly confirmed and strengthened in the limited time, lay the foundation for the exhibition after contact.

Booth design should also take into account and other activities during the exhibition organized by the enterprise plan. More and more large enterprises to China display equipment network and now there is such a trend, namely large enterprises began to cancel internal Exhibition Department, the exhibition display equipment for the whole design organization entrusted to the exhibition service company or similar advertising company, from various ancillary activities to the booth design and implementation, which is responsible for all planning and organizing. On the one hand, improve the professional level of the exhibition building, on the other hand also gave the possibility of the enterprise. So the advertising services company in terms of price and time pressure often is great but may also only so, can effectively promote the exhibition industry professional process, make it more adapt to the requirements of market competition.

Booth design is the facade of the participating enterprises, related to the image of exhibitors. As more and more import enterprises out of the country, foreign exhibitors, see the past has not paid attention to the problem. That compared with foreign counterparts so that buyers own Kandi products, low price, and not their own products is poor, but their poor image exhibition. To this end, some importers began to organize their own marketing planning, planning and design, hoping to get out of the shadow of low-grade enterprises. But for the entrance of more enterprises, beginning to overseas exhibitors, exhibition planning and the lack of image booth design experience, at this time, some design schemes rely on the professional exhibition planning company or agency arrangement in advance, you can solve this problem well.

Booth design: the overall counter attack, or prominent personality?

Because of the enterprise to the overseas exhibitors to participate in different forms, some delegations and some representative enterprises alone exhibitors, therefore, booth design has a different trend. Collective exhibition enterprises often on the whole